Brief

Independent Cycles T-Shirt Design

Studio RTP's owner, Ryan Given, is an avid motorcycle enthusiast. You can imagine, when Studio RTP was approached by one of the partners who owns Independent Cycles to come up with a t-shirt design, there was quite a bit of excitement. The goal was to make a t-shirt that branded and advertised for Independent Cycles, but to make it a t-shirt that customers would actually want to wear. Rather than just creating a billboard on a t-shirt, Studio RTP played with the design of wings, a skull and pistons to cater to the motorcycle enthusiast audience. The company's contact information was located on the left breast area of the front of the shirt so that customers could contact Independent Cycles for their own t-shirt (and motorcycle maintenance!).