Brief

Sugar Plum Kids

The Sugar Plum Kids logo was an exciting project to work on and it came with a unique set of challenges. The logo has to cater to both male and female, needs to appeal to a range of ages in younger kids, must look fun and exciting, and must fit not only with today's fashion trends, but work well in the future if those trends change. To accomplish this task, Studio RTP designed a logo that has pinks and blues, has a friendly looking chef in casual clothing that can work during any clothing style trend and has a fun font that is both interesting and exciting for children in a range of ages.