Brief

Laser Tax

LaserTax has been in the tax expert business since 1977. The logo was designed by Studio RTP to be a typography-dominant logo with an abstract shape to show motion and possible the path of a laser light. The colors were strategized by using oranges and blues to represent a call-to-action, target impulsive shoppers, and represent a friendly, cheerful, and confident brand (orange, see Amazon and Discover Card), and the blues used in many 'corporate' logos because it's non-invasive and creates a sense of security (see Oral-B and JP Morgan).