Brief

Juicekeys - Keys to Great Health

Studio RTP worked with the owners at Juicekeys to come up with a powerful and strong logo to represent their brand. The owners provided Studio RTP with some rough sketches of what they were after. Studio RTP developed those sketches into a comprehensive and representative brand. Using the key shape and turning it into a glass of juice helped to identify what the company offers and also provided a stand-alone icon that can also be used in other marketing efforts to maintain the overall brand recognition.