Brief

Craft Beer Pro

Craft Beer Pro is a company who targets the audience of bartenders and beer connoisseurs to educate them on the different types of beers so they can pass the information down to their customers and earn more in their position as bartenders and craft beer salespeople. Using the shield to represent the 'hero status' of a graduate, along with the wheat and hops that go into the brewing process, Studio RTP helped to build a brand that people trust are the authority in beer. The color blue creates a sense of security and trust in a brand, green reflects an associations with wealth (increased sales/tips/salary), and orange represents a call to action to buy, sell and/or subscribe. The combination of these colors is suitable to properly represent the strength of the Craft Beer Pro brand.