Mar
02
2010
New Postcard Design for Iannelli Autocars
Author | Ryan Given
Studio RTP recently collaborated with FastBlvd on a project for Iannelli Autocars. The folks at Iannelli were looking to send out postcards to segmented lists of drivers who may be interested in their top-notch luxury car auto service. For this project, we wanted to show Iannelli’s expertise in three different categories of luxury automobiles; Mercedes, BMW/MINI, and Audi/Saab/Volkswagen/Volvo. For a solution, we decided to customize each of the three 6” x 11” postcards to car drivers who fit into each of these categories. Each postcard was printed on 14pt. cardstock and received a high-gloss UV finish for added shine and mailing durability.
In addition to catering to each customer based on make of automobile, Iannelli wanted to inform customers that they are within close proximity to many well-known landmarks in the Cleveland, Ohio area. The addition of a map on the front with estimated minutes and miles of drive time to select location assisted in relaying how convenient the dealership really is. We also made a point to draw attention to Iannelli’s unprecedented 2-year, unlimited mile warranty. Using visual cues throughout the postcard, it’s easy to see why Iannelli is a good pick when choosing a location to have service performed on one’s vehicle!
To see more examples of past print design from Studio RTP, please visit our portfolio. As always, your feedback is much appreciated - let us know what you think by commenting below!!
Comments
Post has no comments.