Jul
02
2009
Seth Godin - Meatball Sundae
Author | Ryan Given
I read a pretty good book by Seth Godin over the weekend called “Meatball Sundae”. Godin writes of the irresistible new marketing strategies and tools such as blogs, YouTube, MySpace, Google AdWords, Facebook, Twitter, etc. and how companies have an opportunity to adapt, provided they put forth the effort and commitment. In the first chapter, he describes the Old Marketing strategy that worked for everyone - interrupt everyone’s life with ads and messages on billboards, ads, direct mail and T.V. Commercials. Average products for average people. The more money you throw into big advertising the more products you will sell to those you interrupted. Text
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